Product Spotlight: 1 oz Sunshine Silver Rounds

For thousands of years, people have used Precious Metals as currency. In more recent years, investors have utilized coins, bars and rounds as investments. Buying Silver and Gold bullion is a great way to add to an investment portfolio because their value is based on the metal content, not the collectibility or numismatic value. The 1 oz Sunshine Round is a great example of a Silver bullion round. The reason this is called a round and not a coin is due to the lack of a government-backed face value. sunshine roundSunshine Silver rounds have a simple yet striking design that makes them appealing to investors and collectors alike. The obverse of the Silver round shows an eagle, the Sunshine Mint’s icon, while the reverse lists the .999 fine Silver purity. Because they have an unlimited mintage and no face value, these are referred to as bullion rounds. Primarily desired for their metal content, investors purchase these products as a hedge or general investment. Other buyers purchase these coins as a possible monetary source in the event of economic collapse.

One unique feature of 1 oz Sunshine Silver Rounds is the MintMark SI™ security feature, which provides buyers the confidence that they’re purchasing a legitimate product from the mint. Sunshine Minting also offers avalidator special item called the Sunshine Minting Decoder Lens (sold separately). This lens offers buyers of Sunshine bullion the ability to see the word “Valid” when held up to the product’s security feature. Additionally, when the lens is turned 90 degrees, a sunburst appears in the same location.

The 1 oz Sunshine Silver round is a great Silver investment. APMEX carries a wide selection of Silver and Gold products, including a variety of Sunshine Mint  , Silver bars and  . If you have questions about these products or about investing in Precious Metals, APMEX has a customer service staff ready and willing to help at (800) 375-9006.


How A Gold Backed IRA Can Help Protect Your Retirement

*This article was originally posted on  If you’re interested in a Precious Metals IRA from APMEX visit

The stock market made great gains over the last several years. This year alone, we’ve seen the Dow Jones Industrial Average and the S&P 500 break multiple records. Even so, if you have a traditional IRA or 401k, your retirement funds could be at risk. In fact, if you read between the lines, there is plenty of evidence to at least suggest that there is major danger ahead for the stock market.

Thankfully, there are ways to protect yourself. One way is by diversifying your portfolio with a gold backed IRA.

What Is A Gold Backed IRA?

A gold backed IRA is a retirement investment that works much like a traditional IRA. In reality, there is one essential difference: With a gold backed IRA, you’re investing in gold, rather than the stock market. Therefore, your gold backed IRA will realize gains whenever the price of gold increases and losses when the price of gold decreases.

How A Gold Backed IRA Can Help Protect Your Retirement

There are several red flags that investors are beginning to notice. Between the fall of oil prices, the poor economic conditions in the Eurozone, and poor geopolitical conditions around the work; many investors feel as though we’re looking a market correction — or worse — dead in the eyes. The good news is: gold can help protect you from losses. Here’s how it works:

When investors start to get concerned with their ability to realize gains in the stock market, a sell-off typically ensues. That means that thousands of investors start to sell billions of dollars worth of stocks that they own. As a result, a market correction — defined as a period of time where the stock market value drops by 10% or more — takes place. In these cases, traditional retirement investments that are backed by stocks would take substantial losses.

However, when investors pull out of the stock market, many of them look for another type of investment that they believe will work well for them. The industry calls these investments “safe havens.” One of the most common safe haven investments is gold. So, as market values fall, demand for gold has a tendency to increase. As more and more investors start to purchase gold, the supply of the precious metal starts to decrease.

Following these trends, the basic law of supply and demand tells us that the price of gold will eventually increase.

In theory, while you may take losses in the stock market, you should also realize gains on investors’ flight to safety into gold because you’ve got a gold backed IRA. As a result, your losses would be tempered by the gains, assuming you were properly diversified.

Final Thoughts

Geopolitical conditions, economic conditions, and market conditions around the world suggest more turbulence ahead in the markets. The good news is a market correction doesn’t guarantee you have to be a victim. By protecting your investments with gold, you can minimize — or possibly even eliminate — your chances of losing a big chunk of your retirement funds.

Top Reasons to Buy from APMEX today

Whether you are already investing in Precious Metals and want to diversify your portfolio or you are looking to make your very first investment, APMEX is a great place for you to shop. But why? What makes us stand out from the competition? Consider the following reasons why you should buy from APMEX today!

  1. Our Selection – APMEX is proud of the huge number of different products we carry. We have arguably one of the largest selections for investors, offering options in Gold, Silver, Platinum and Palladium coins, bars and rounds from many worldwide mints, including classic pieces. Additionally, we carry the accessories and equipment you need to make investing easy.
  2. Useful Tools – We make it easier for you to keep track of your investments with tools available directly on our website. Our price charts help you see what has been happening in the world of Precious Metals and we offer tools for tracking your entire portfolio.
  3. Education – An educated investor is a smart investor and at APMEX, we strive to help our customers be as educated as possible and have a comprehensive understanding of the market and how to wisely invest. Because of this, we provide a number of resources to help you learn more about investing in Precious Metals of all types.
  4. Concierge Customer Service – Our customer service is unmatched. We offer live chat, email and phone-based customer service — basically whatever it takes to meet your needs and exceed your expectations.

While you can buy Gold online from a number of sources, there’s no reason to shop with anyone but the best — AMPEX. Let us show you what makes us special. Contact us at (800) 375-9006 if you have any questions or want to place an order. We are always here to help you, every step of the way.

Product spotlight: South African Krugerrand

Of all the notable South African coins, none is as well-known to collectors around the world as the Gold Krugerrand. This coin was first minted in 1967 as a way to market South African Gold to collectors around the world. By 1980, it was by far the most popular Gold coin in production around the world.

2015 gold KThe name Krugerrand is a blending of the words Kruger, for South Africa’s first and only president Paul Kruger, and rand, the unit of currency in South Africa. The obverse of the coin features the likeness of Paul Kruger while the reverse shows a Springbok antelope, the national animal of South Africa, along with the year of minting and the Gold weight.

The Gold Krugerrand is composed of a troy ounce of Gold, making it an easy way for investors to gather and hold on to Gold in coin form. The purity of the coin is .9167 fine Gold — one of the highest amounts available in a Gold coin. Krugerrands also contain a small amount of Copper to create their specific look.

It is important to note that production numbers of the Krugerrand vary greatly from year to year based on demand from the year before as well as certain international sanctions put in place at different times. This means that for collectors, certain years have a higher value than others. However, if you are investing in the Gold value of the coin, the weight and purity are always the same. It is important that you understand these differences when choosing coins for investing versus collecting.20156 gold K 2

Collectors may also be interested in purchasing a Proof Gold Krugerrand instead of a “regular” bullion coin. These are easily distinguishable from the bullion coins because they have a higher number of serrations on the edge and a mirror-like finish, providing added beauty. If you are planning to keep the coins for long-term collector value, choosing these proof coins may be a good option.

The history and elegance of the Gold Krugerrand makes it a desirable piece for any collector. The Gold content makes it a perfect piece for any investor.

State of the Market

With the State of the Union just behind us, investors are questioning what is the State of the Market? Where is the Precious Metals Market today?. Where has it been and where might it go? Let’s take a closer look.

The Past and the Present:

So, exactly where has the market been and where is it now? Let’s take a look at Gold first. Since the beginning of recorded history Gold has been a commodity recognized around the world. Gold stayed relatively constant through the 80’s and 90’s but in early 2000’s the price started to increase dramatically, specifically during 2006. As the economy and Wall Street fell, the price of Gold climbed reaching a peak in September, 2011. Since mid-December, 2014 Gold has seen a 10% increase in prices and continues to hover consistently around that mark.

Gold prices

Interactive spot price chart. Available at

Looking at Silver we see much of the same trend in its history. With a lower entry point into collecting and purchasing Precious Metals, Silver bullion and Silver coins have long been a traditional investment and collector’s item. After the economic collapse in 2008, Precious Metals, both Gold and Silver, went from being traditionally overlooked to a go-to hedge for investment portfolios. Silver reached a nearly record-setting high price on April 28, 2011 second only to the long-standing record holding of $49.45 on January 18, 1980. Just like Gold, the month of January, 2015 was good for Silver showing the connection between the two metals.

Silver prices

Interactive spot price chart. Available at

The Future:

With the inverse relationship between stocks and bonds with Silver and Gold, it’s hard to predict extremes but often we can find some expected market behavior. Gold analyst Ronald Stoeferle released a prediction and model for 2015 Gold prices saying “Monetary policy will undoubtedly be the key driver for markets, money and metals in the years ahead.” We will, “experience unintended consequences of these monetary interventions resulting in increasing volatility.”

The chart below from shows the probability distribution of possible scenarios relating to this same theory.

goldsilver122414-2As always, none of these predictions are certain. The one thing that is certain about Precious Metals, like life, is they’re unpredictable. Do your research, find a reputable purchasing source and go with our gut.

Cheers to 2015.

*The information in this article should not be taken as financial advisement from APMEX. The article is purely information and should only be used to help inform and help develop one’s own opinion about Precious Metals and their future. APMEX is not a licensed financial advisor.

Chinese New Year Products


The most important of the traditional Chinese holidays, the Chinese New Year (also known as the Chinese Lunar New Yram coinear) has become a much-celebrated event not only in China but in countries around the world. Beginning on the first day of the first month of the traditional Chinese calendar, the Festival of the New Year is a centuries-old celebration that includes red decorations, presents, food, clothing and cooperative family preparations for luck and good fortune in the upcoming year. This year, 2015, is the Year of the Goat in the traditional Chinese calendar.

In celebration of the Chinese Lunar New Year, APMEX offers Year of the Goat Lungold pandaar Coins and Chinese Panda Coins that commemorate this annual event in the Chinese calendar. First, the Lunar Coins are a great addition to any coin collection since the theme of the coin’s design draws its inspiration from China’s ancient Lunar Calendar, whose stories indicate that the 12 animals in the calendar have a profound influence over those born under their “rule.” Offered in both Gold and Silver, the Year of the Goat Lunar Coins commemorate the Goat’s place in the lunar calendar.

In addition to the Lunar Coins, the Gold Panda Coins are likewise perfect emblems of the Chinese New Year celebration. The unique, aesthetic nature of the Chinese Panda Coin makes it a particular favorite to coin collectors around the world. The obverse desiggoat silverns of the standard Chinese Gold and Silver Coins depict the image of the Hall of Prayer for Good Harvest of the Temple of Heaven in Beijing, a famous example of classic Chinese architecture. The reverse designs depict the panda, China’s rare and well-known animal, as the main motif. Each Panda has a unique style, with a design that changes every year.

Honoring this momentous occasion, the Lunar Coins and Chinese Panda Coins are a great way to participate in the Festival of the New Year. Buy your Gold and Silver Lunar Coins and Chinese Panda Coins from APMEX to participate in the celebration of the Chinese New Year and an ancient Chinese tradition.

MintDirect Tamper-Evident Packaging. Only from APMEX.

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If you’re one of the many APMEX customers who have enjoyed purchasing MintDirect® Tubes over the years you may be excited to hear of the newest APMEX product, MintDirect® Singles in tamper-evident packaging (TEP). Direct from the mint, these products make their way to APMEX where they are placed immediately into a sealed case.

Like the MintDirect® tubes, MintDirect® singles come in Silver and Gold products like the Gold and Silver 1 oz American Eagle coins and the Gold and Silver 1 oz Canadian Maple coins.


Each single MintDirect® coin includes an authentication card identifying the coin inside, ensuring the coin comes directly from the mint to you and giving you peace of mind for the lifetime of your investment.


The MintDirect® process guarantees your coins have come directly from the mint. Once opened, each coin is immediately sealed, preserving your coin’s condition exactly as it was when it left the mint.


The MintDirect® process protects and guarantees the condition of your coin indefinitely in a nonreactive plastic polymer case, double sealed with radio frequency welding.

Follow the life of a MintDirect® coin as it journeys from the mint to APMEX and finally into your hands. Each coin is handled with utmost care and sealed within a protective polymer authentication card that will guarantee your investment indefinitely. Watch the MintDirect® process direct from the mint to you — only available at APMEX. Learn more about MintDirect® from APMEX.